Leverage, Leverage, Leverage, Leverage, Leverage.

Ever since Naval wrote his thread on 'How To Get Rich (Without Getting Lucky)', every business guru's favourite word has been LEVERAGE.

You might have read the thread.

You've probably heard the word being used.

But do you actually understand what it means?

Well, I didn't until about 5 months ago.

There are plenty of different definitions of the word, but I like to turn it into a question...

"How can you build something that will benefit you exponentially more than once?"

"How can you get a 1:100 ratio on something?"

Code = Software or AI Tools

You build them once, and you can sell them again and again and again and again.

Media = SOPS, Content, Webinars

You make an SOP once, you can use it to fulfil your service again and again and again and again.

You make a great YouTube Video once, you can get thousands of people to watch it again and again over time.

You create a great sales presentation once, you can use it to sell to thousands of people again and again and again.

Harsh Truth: Most things that people do in their business lack leverage severely.

They solve problems once and don't document them to be used again.

They do manual dm's that are copied and pasted and could be automated and sent to mass market via cold email.

They create no banger sales assets to use to get clients repeatedly.

If you want to get rich, you have to acquire leverage.

You have to acquire the ability to build something once and use it multiple times over.

Example: Our clients will pay us £5,000 - £7,5000 to build them a fully done-for-you webinar campaign. The funnel, the automations, the scripts, the presentation.

The first webinar might make £15,000 - £20,000. They always ROI with us quickly.

But after the second webinar, the total revenue we have made will get to £40,000 - £50,000.

Then, the third time, we make it even better. The total revenue might go from £90,000 - £100,000.

We build it once and use it multiple times. This is leveraged selling.

They spent 2 hours presenting and selling to 500 people at once. This is leveraging their time.

Your time is finite.

Leverage is infinite.

Learn to leverage.

To your success,

Charlie McCormack