Picture this: You've just launched a killer ad campaign or made a banger YouTube video.

The leads start flowing in.

Opt-in after opt-in.

Your setter jumps on it immediately, following your playbook to perfection.

Belling all the leads like their life depend on it.

They make the calls, send the WhatsApp messages, and because your setter is a g, he books 6 out of 10 leads onto sales calls.

Four of those show up (not bad with your pre-call nurture sequence), and your closer lands two deals.

That's not bad at all, right?

But what about those other 8 people?

What are you gonna do with them?

The ones who never answered your setter's calls... who ghosted their scheduled appointments... who hesitated when your closer named the price?

Most businesses try the same tired approach:

• Bombard them with more emails
• Have setters call until they're blocked
• Run retargeting ads hoping to turn water into wine

But let's actually be real, if these people wanted to book a call with you, they would have done it already.

They're not stupid.

They know how to find your calendar link if they want to talk.

So what's really happening?

In my latest video, I reveal what the data shows is actually working to convert these "dead" leads – the ones you've already paid for but written off as losses.

​Watch: How To Make $30k+ Using This 'Dead Lead' Re-Engagement Strategy​

I break down exactly why this approach works so much better than traditional follow-up, with real numbers showing that almost 30% of participants were people who had previously ignored all other contact attempts.

This could be the difference between leaving money on the table and squeezing every dollar of value from your marketing spend.

Let's get it,

Charlie McCormack