Have you ever been sat in a car or looking out a window and just watched people go by?

Every single person who walks past, quietly getting on with their day, minding their own business.

Going to work, going to the shop, walking the dog.

After doing this, has it ever struck you that these people are living their own individual realities?

That these people have their own conscious experience of the world going on around them?

They probably set an alarm this morning for a reason that you will never know, to go somewhere you have never heard of, to see people you will never meet.

Everyone feels like the world revolves around them, because in their mind, the world does revolve around them but not in a narcissistic, egotistical way.

And one thing that people love more than anything is being heard and listened to.

Again, not in a narcissistic, egotistical way.

You really notice this if you start talking to people more in public.

If you ask the cashier at Tesco or the Barista at your local coffee shop how their day has been, they will probably be surprised and start telling you about what they are doing later, or some cool thing that happened to them this morning.

If you ask your friends what they have been up to at work, or in their business or at uni, they will probably start telling you about all these things that have happened in their life in the past week that are cool and unique to them.

The average person doesn't get enough of a chance to actually speak about what is going on in their life.

If you give them the chance, they will adore you for it.

This is why one of the most powerful marketing explains what someone is experiencing almost as well, if not better, than they could explain it themselves.

Every day, your market is actively experiencing problems and the byproducts of those problems.

It is your job to understand their experience so deeply that you can articulate it back to them in a way that makes them feel seen and understood.

This is what separates good marketing from great marketing.

Great marketing doesn't just sell a product or service - it first makes the audience feel fundamentally understood.

So how do you develop this superpower?

1. Talk to your customers constantly. Not just about your product, but about their day-to-day experience. What frustrates them? What gives them hope? What do they worry about at 3am?
2. Become obsessed with their language. Don't just gather insights - collect the exact phrases and words they use. Their language is your secret weapon.
3. Create a "Day in the Life" document. Map out what your ideal customer's average day looks like, from the moment they wake up to when they go to sleep.
4. Test your understanding. When you think you've nailed it, show it to actual customers. If they don't say "How did you know that?" you haven't gone deep enough.

In your next campaign, spend the first part just reflecting your audience's reality back to them. Don't pitch anything. Don't offer solutions. Just show them that you understand their world.

I guarantee you'll see higher engagement, longer interaction times, and ultimately, better conversion rates.

Because at the end of the day, we're all just looking for someone who "gets" us.

And when someone feels truly understood, they're infinitely more receptive to anything you have to offer.

To your success,

Charlie

P.S. Try this mini-exercise: Write down 5 specific daily thoughts your target audience has that they've never told you about directly. Then ask a few customers if you're right. You might be surprised at how accurate (or inaccurate) your understanding is.